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Type "Google headquarters" into Google and search for images and you'll find evidence of what's really a problem that you highlight in your piece. Because they have no iconic buildings, nearly every one of them has to include the sign for you to tell what it is a picture of. Same with Ebay. Just an identikit off-the-peg building with a great big sign out front. The BT tower needs virtually no signage (indeed it could be improved by the removal of some of it), and neither does the Lloyds building. But Google could be anything.

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