Bono is Saying the Right Things

from The Telegraph:

And simple it is: buy Red and you get a product just as good as the competition and at the same time help buy anti-retroviral drugs for people in Africa.

But the real surprise is that Bono turns out to be a card-carrying capitalist. He wants companies selling Red products to make a profit by helping the poor - doing well by doing good.

"Many of the world's greatest minds are in commerce," he says. And if there
is something in it for them, he thinks, companies will spend far more money promoting Red than Bono could ever hope to mobilise through charity.

No ethics and good economics is better than good ethics and bad economics. But it's great to see attempts to be good at both.

Comments

[Cheap Jordan 1]

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